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Author Platform, are you known?

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I walked into the book store the other day.  Anyone who knows me, knows this isn't something new, nor something to be rushed.  I always head directly to the Fantasy shelves.  I look over the authors I know. I remember that I already have each book that catches my eye.  I step back.  So many books.  The shelves look like chaos. I scan to see what covers look appealing, but in the end I don't pick up a new book to read.  Instead I'll head over to one of the books from those that have been interviewed on the Blog Ring of Power, or that have been suggested to me.  More often then not, it's a YA novel of speculative fiction base.  It makes me sad, even though I've picked up many great YA novels since the start of BRoP. (I admit I haven't picked up every book of every author we've interviewed.) It's hard for me to get into a book that is completely new to me.  Either by being from an author I don't know, or just a book I haven't heard about before.